產(chǎn)業(yè)科技新聞從智能制造動態(tài)中獲悉：
多年來，霍尼韋爾更為人所知的是百年工業(yè)企業(yè)，其在B2B、商業(yè)領(lǐng)域的科技成果十分突出。然而，近兩年，霍尼韋爾在兩凈行業(yè)異軍突起，消費級產(chǎn)品AirTouch系列空氣凈化器成為名副其實的銷量之王，似乎“無心插柳柳成蔭”。那么，霍尼韋爾是如何成功跨界打造出一款爆品的？這背后有什么故事？
看好中國市場 霍尼韋爾跨界擴(kuò)張智能家居業(yè)務(wù)線
霍尼韋爾原本是以硬件生產(chǎn)為主的工業(yè)制造企業(yè)，擁有很多工業(yè)領(lǐng)域的黒科技。隨著消費領(lǐng)域科技應(yīng)用的興起，霍尼韋爾越來越清晰地認(rèn)識到，科技應(yīng)以人為本、為人所用。應(yīng)用于民用領(lǐng)域的技術(shù)和產(chǎn)品，未來將帶給霍尼韋爾另一個廣闊的市場空間。
霍尼韋爾看好中國智能家居市場。截止2015年年底，智能家居行業(yè)年產(chǎn)值已達(dá)1240億元，前景廣闊。經(jīng)過10年的產(chǎn)業(yè)導(dǎo)入期，智能家居市場出現(xiàn)了明顯的增長勢頭，產(chǎn)業(yè)進(jìn)入發(fā)展期?；裟犴f爾在完成市場調(diào)研后初步判斷，未來五到十年，中國的智能家居行業(yè)發(fā)展應(yīng)該極為快速，由于住宅家庭成為各行業(yè)爭奪的焦點市場，智能家居作為一個承接平臺，也將成為各方力量首先爭奪的目標(biāo)。
然而，目前智能家居系統(tǒng)只在一線城市得到極少部分樓宇的應(yīng)用，市場空白等待開發(fā)。據(jù)了解，霍尼韋爾在能源、空凈水凈、安防等方面都是先驅(qū)者，雄厚的科研技術(shù)積淀已經(jīng)為搏擊市場做好了準(zhǔn)備。
2015年5月，AirTouch-S智能空氣凈化器上市。這是霍尼韋爾從工業(yè)、商用領(lǐng)域踏入民生家用領(lǐng)域跨出的重要一步，并標(biāo)志著霍尼韋爾打開智能家居的新局面。此后，霍尼韋爾接連推出AirTouch-P、AirTouch-X以及升級版本的AirTouch-X2等3種空氣凈化器型號，以及AquaTouch600、AquaTouch600S凈水器，市場反應(yīng)很好。
意想不到的是，中國的智能家居市場給霍尼韋爾帶來了豐厚的回報。2013年，中國成為霍尼韋爾在美國外最大的市場，現(xiàn)在，中國是霍尼韋爾最重要的增長來源。以霍尼韋爾智能家居的空凈和水凈業(yè)務(wù)為例，從2013到2016年，霍尼韋爾智能家居業(yè)務(wù)平均每年增長近80%。霍尼韋爾AirTouch系列空氣凈化器，在推出的短短兩年時間里，已經(jīng)成為空凈行業(yè)里一個經(jīng)典產(chǎn)品，且長時間在京東上的同類產(chǎn)品銷量排行中穩(wěn)居前五名。
雖然說霍尼韋爾負(fù)責(zé)空凈和凈水的部門被冠以“智能家居”的名稱，但是實際上目前為止，這個部門的智能家居產(chǎn)品僅限于空氣凈化器和凈水器。眾所周知，智能家居是由平臺和很多智能硬件組成的一個系統(tǒng)，如果只有兩類產(chǎn)品，還無法成為智能家居的規(guī)模。從這點可以看出，長遠(yuǎn)看，霍尼韋爾對中國智能家居市場有著很好的期許，近期看，霍尼韋爾在智能家居市場做出的行動其實非常謹(jǐn)慎，切入的其實是一個很細(xì)小的領(lǐng)域。
選擇空氣凈化器作為切入點，是霍尼韋爾在中國實施“東方服務(wù)于東方”戰(zhàn)略的體現(xiàn)。有一個很具說服力的例子：在美國，家庭對于溫控的需求很高，所以美國的智能家居從溫控器開始，而在中國，人們更關(guān)心空氣污染問題，霍尼韋爾推出了空氣凈化器，獲得了很好的市場反響。在當(dāng)下的中國，飲用水也是人們十分關(guān)注的問題，結(jié)合這樣的現(xiàn)狀，霍尼韋爾又推出了全新的凈水器產(chǎn)品——AquaTouch600凈水器，幫助更多中國家庭獲得更優(yōu)質(zhì)的飲用水。
而智能這一概念，霍尼韋爾也有自己獨到的理解?！爸悄堋辈皇菍Ω呖萍嫉囊晃蹲非?，不是讓生活更復(fù)雜，而是讓生活更簡單、更美好。智能有很多層次。在英文里，“智能”直譯是ArtificialIntelligence(人工智能)，是智能的最高級別；連接WiFi又是另一種“智能”的層次；而基本的層次，是用戶體驗。也許有的設(shè)備或產(chǎn)品并不具備非常高精尖的技術(shù)，但是它卻非?！奥斆鳌保驗樗浞值乜紤]了使用者各方面的細(xì)節(jié)需求，讓使用和操作變得很簡單。比如，霍尼韋爾的AquaTouch600就是個很好的例子，它的濾芯設(shè)計、面板指示燈設(shè)計、假日模式設(shè)計等等，都是出于用戶體驗的考慮，這里就蘊含了“聰明”的思考，這也是“智能”最基本的出發(fā)點。
從對智能的理解能體會到，霍尼韋爾打造的智能產(chǎn)品不是以多么炫酷的技術(shù)為追求，而是以更為貼心的產(chǎn)品設(shè)計為主旨。曾經(jīng)有一位霍尼韋爾的設(shè)計工程師，他是孩子爸爸。在研發(fā)AirTouch空氣凈化器初期，這位爸爸發(fā)現(xiàn)自己的女兒特別好奇這些產(chǎn)品，總是想按這按那。當(dāng)時這位工程師就在想，我們的產(chǎn)品為何不可以既保障兒童使用的安全性，又能滿足孩子探索新事物的好奇心呢？于是研發(fā)人員便將這些體驗揉進(jìn)AirTouch空氣凈化器的設(shè)計中，讓操作界面非常簡潔，一鍵開啟，同時摒棄“童鎖”，但機(jī)器外殼一旦開啟便會立即斷電。
霍尼韋爾原來是以硬件生產(chǎn)為主的工業(yè)制造企業(yè)，現(xiàn)在努力轉(zhuǎn)型為互聯(lián)工業(yè)企業(yè)，軟件開發(fā)能力是霍尼韋爾特別強(qiáng)調(diào)的轉(zhuǎn)型基礎(chǔ)，也是做智能家居產(chǎn)品時特別強(qiáng)調(diào)的能力?；裟犴f爾有22800名研發(fā)人員，其中超過一半是軟件開發(fā)人員，軟件開發(fā)實力提供了強(qiáng)大的技術(shù)支持，幫助霍尼韋爾做出更多以人為本、為人所用的智能家居產(chǎn)品。
智能家居浪潮已來。在今年的CES上，有將近1000個品牌或參展商能被歸類為“智能家居”，市面上出現(xiàn)許多智能家庭設(shè)備和系統(tǒng)供消費者選擇。在進(jìn)入智能家居領(lǐng)域兩年之后，霍尼韋爾低調(diào)公布該領(lǐng)域業(yè)務(wù)開始擴(kuò)張。
霍尼韋爾智能家居業(yè)務(wù)將結(jié)合E&ES(環(huán)境與能效解決方案部)及HSF(安防與消防部)在家居領(lǐng)域的智能互聯(lián)及環(huán)境健康產(chǎn)品，旗下將涵蓋：智能家居、電工產(chǎn)品及住宅安防業(yè)務(wù)線?；裟犴f爾正在不斷創(chuàng)新和豐富產(chǎn)品線，逐步完善智能家居產(chǎn)品領(lǐng)域的生態(tài)系統(tǒng)。
國內(nèi)外的智能家居市場正處于快速成長期，無論是國內(nèi)企業(yè)還是國外企業(yè)，都有茫然與困惑：平臺眾多、標(biāo)準(zhǔn)不一、產(chǎn)品各式各樣，單品雖多，卻無法成為一個系統(tǒng)?；裟犴f爾暫時以空凈和凈水兩項智能單品成功切入智能家居市場，然而未來將切入的領(lǐng)域能否復(fù)制兩凈產(chǎn)品的成功，還是未知數(shù)。
因為智能家居行業(yè)是一個相對較新的領(lǐng)域，所以消費者對它的了解不多，很多人剛剛接觸這個概念但是并不明白自己真正的需求。因此，企業(yè)最大的挑戰(zhàn)是充分了解消費者的需求?；裟犴f爾在這一領(lǐng)域已做出了巨大的努力，并且對這個新市場的前景充滿了信心。
在這個市場，每個廠家、每個品牌都有自己的特點，有的擅長娛樂，有的以平臺為主?；裟犴f爾坦言自己的優(yōu)勢在于擁有強(qiáng)大的科技實力，在安全、健康領(lǐng)域有很深的經(jīng)驗積累。在中國，安全的空氣和水需求迫切，所以霍尼韋爾從空氣凈化器和凈水器開始。但是，霍尼韋爾并不僅僅是在兩凈這樣的單品上具有科技優(yōu)勢，應(yīng)該看到的是，作為一家領(lǐng)域廣泛、擁有多方面科技的公司，霍尼韋爾的野心是智能家居健康整體解決方案，這將成為他們未來主要的細(xì)分市場。
智能家居有四個非常重要的要素：設(shè)備、平臺、軟件、服務(wù)。這四個點構(gòu)成霍尼韋爾搏擊智能家居市場的優(yōu)勢，而且，霍尼韋爾也正在努力提升這四個要素。
Industrial Science and technology news learned from intelligent manufacturing trends:
Over the years, Honeywell is more known as a century old industrial enterprise, whose scientific and technological achievements in B2B and commercial fields are very outstanding. However, in the past two years, Honeywell has emerged as a new force in the two purification industries, and the air touch series of consumer products has become the real king of sales, seemingly "without the intention to insert willows into the shade". So, how does Honeywell successfully create an explosive product across the border? What's the story behind this?
Optimistic about Honeywell's cross-border expansion of smart home business line in Chinese market
Honeywell was originally an industrial manufacturing enterprise mainly engaged in hardware production, with many black technologies in industrial fields. With the rise of the application of science and technology in the field of consumption, Honeywell has realized more and more clearly that science and technology should be people-oriented and used by people. The technology and products applied in the civil field will bring another broad market space to Honeywell in the future.
Honeywell is optimistic about China's smart home market. By the end of 2015, the annual output value of smart home industry has reached 124 billion yuan, with a broad prospect. After 10 years of industry introduction, the smart home market has seen a significant growth momentum, and the industry has entered the development period. After completing the market research, Honeywell preliminarily judged that in the next five to ten years, the development of China's smart home industry should be extremely fast. As the residential family has become the focus market for all industries, smart home as a receiving platform will also become the first target for all parties.
However, at present, smart home system is only used in a few buildings in the first tier cities, and the market is blank waiting for development. It is understood that Honeywell is a pioneer in energy, air purification, water purification, security and other aspects, and the solid accumulation of scientific research technology has prepared for the fight against the market.
In May 2015, airtouch-s intelligent air purifier was launched. This is an important step taken by Honeywell from the industrial and commercial fields to the field of people's livelihood and home use, and marks a new situation for Honeywell to open up smart home. Since then, Honeywell has successively launched three air purifier models, including airtouch-p, airtouch-x and the upgraded version of airtouch-x2, as well as aquatouch600 and aquatouch600s water purifiers. The market reaction is very good.
Unexpectedly, China's smart home market has brought great returns to Honeywell. In 2013, China became Honeywell's largest market outside the United States. Now, China is Honeywell's most important source of growth. Take the air and water purification business of Honeywell smart home for example. From 2013 to 2016, the average annual growth of Honeywell smart home business is nearly 80%. Honeywell AirTouch series air purifier has become a classic product in the air purification industry in just two years since it was launched, and it has been ranked the top five in the sales of similar products in JD for a long time.
Although Honeywell's air purification and water purification department is named "smart home", so far, its smart home products are limited to air purifiers and water purifiers. As we all know, smart home is a system composed of platform and many smart hardware. If there are only two kinds of products, it can not become the scale of smart home. From this point, we can see that in the long run, Honeywell has a very good expectation for China's smart home market. In the near future, Honeywell's actions in the smart home market are actually very cautious, which is actually a very small field.
The choice of air purifier is the embodiment of Honeywell's strategy of "serving the east from the East" in China. There is a very convincing example: in the United States, families have a high demand for temperature control, so the smart home in the United States starts from the temperature controller, while in China, people are more concerned about air pollution. Honeywell launched the air purifier and got a good market response. In the current China, drinking water is also a very concerned issue. Combined with this situation, Honeywell has launched a new water purifier product, aquatouch 600 water purifier, to help more Chinese families get better drinking water.
Honeywell has its own unique understanding of the concept of intelligence. "Intelligence" is not the pursuit of high technology, not to make life more complex, but to make life simpler and better. There are many levels of intelligence. In English, the literal translation of "intelligence" is artificial intelligence, which is the highest level of intelligence; connecting WiFi is another level of "intelligence"; and the basic level is user experience. Some devices or products may not have very sophisticated technology, but it is very "smart" because it fully considers the user's detailed needs in all aspects, making use and operation very simple. For example, Honeywell's aquatouch 600 is a good example. Its filter element design, panel indicator light design, holiday mode design, etc. are all based on user experience, which contains "smart" thinking, which is also the basic starting point of "smart".
From the understanding of intelligence, we can see that the intelligent products created by Honeywell are not pursuing cool technology, but focusing on more intimate product design. There used to be a Honeywell design engineer. He was the father of the child. In the early days of developing the air touch air purifier, the father found that his daughter was particularly curious about these products and always wanted to click here